Brand Design
Team: Solo
Duration: 5 weeks
Deliverables: Brand guidelines, flexible logo system, social media campaigns, poster series, website
flip the script is an online campaign in honor of International Adoption Awareness Month (IAAM) in November with a focus on Chinese-American adoptees, drawing inspiration from previous IAAM projects by the nonprofit, China’s Children International (CCI). This campaign aims to shift the focus away from adopters and instead allow a space for adoptees to share their unique narrative, thus “flipping the script”. Although advocating for adoption is important, it must also be acknowledged that adoption IS a form of trauma. Uniting with other adoptees and giving voice to your story is a powerful way to process, grieve, and celebrate losses and successes throughout the journey of being adopted.