Brand Design
Team: Solo
Duration: 8 weeks
Deliverables: User research, brand strategy, style guide, package design, social content, posters
PERMISSION is makeup that you don’t need to wash off, as it reverses the damage of traditional cosmetics. We are a brand for those who don’t seek permission to be themselves. We challenge the archaic idea that beauty is pain, because toxic ingredients and beliefs should not be normalized.
PERMISSION’s brand voice is bold, inclusive, and rebellious. We are direct and not afraid to challenge the norm. We envision a future where constraints on our individuality and autonomy are a thing of the past. Our voice is unapologetic, just like the individuals who give themselves permission to be who they are.