J&J Impact Awards
Branding
Refocus poster
Project Summary
Team: Shelby Hipol, Matthew Cuschieri, Aimée Jade
Project Duration: 8 weeks
Tools: Illustrator, Photoshop, InDesign
Deliverables: Posters, banners, mockups
Overview
Johnson & Johnson's Annual Impact Awards is a time to reflect and celebrate talent.
This past year we’ve started returning to the workplace and some aspects of life are similar to how they were pre-pandemic. However, our experiences from these past few years and the upcoming changes to the studio mean that we’ll never be totally the same as before.
How can we express this in a lighthearted way that doesn’t diminish people’s recent experiences and feelings about the future?
Same But Different
Even though J&J Design is in a period of change, many aspects of it will remain the same. Can we play with the form of the anvil in a way that’s recognizeable but unexpected?
Same But Different moodboard
Same But Different key image
Same But Different posters
Refocusing
In this time of change, we’re having to evaluate our priorities to reshape the ways we work in the future. This direction brings a crisp focus back onto the impact we make through our work every day.
Refocusing moodboard
Refocusing key image
Refocusing posters